TORONTO, ONTARIO–(Marketwire - Nov. 13, 2008) - Unlike most other 20 year olds, Evan Kosiner is currently more focused on launching his fifth company than with getting to class on time.

On November 11th, 2008, this committed entrepreneur launches Traffic on Demand (TOD), a service which will provide on-demand traffic, weather and commuter updates to anyone with telephone access - all for free. Initially launching in Toronto, the service will roll out to major cities across Canada by mid-2009 - including Montreal, Ottawa, Vancouver, Calgary, Hamilton, Barrie, Kitchener-Waterloo and the Niagara region.

“I’m very excited about this venture,” says Kosiner. “With TOD, a simple phone call is all it takes to get the latest information you need.”

TOD is just the most recent company started by Kosiner. A successful entrepreneur since the age of 13, he recently became Chairman of the Kosiner Group (www.kosiner.com), an umbrella organization for his five current companies. His entrepreneurial journey began with Carabiner Productions, a production company that distributed short films and segments made by teens for teens. It has since grown into The Television Development Company, which today creates corporate videos and segments for promotional use.

A mere two years after starting his first company, the 15 year old Kosiner unveiled Exclusive Entertainment, a disc jockey venture that would have him praised by a Toronto publication as “the Bar Mitzvah king (who) rules Forest Hill.” This too has grown from its humble roots, becoming PR/AV (Public Relations Audio Visual), which currently services mid to large scale corporate functions.

Company number three appeared in April 2007 with the birth of Uplights By Design (uplightsbydesign.com), which strategically placed theatrical lights throughout a banquet venue, thus creating a stunning ambience and memorable wedding experiences. Uplights By Design was also the first company in Canada to offer its clients state-of-the-art LED Par Can lights, creating an atmospheric glow with minimal power requirements and heat generation - and therefore eco-friendly to boot! Continuing in an environmental vein, Kosiner then launched GoCARDS (GoCARDS.ca) in September 2007, an online printing house that provides eco-friendly business cards, postcards and flyers - economically and efficiently.

Running five companies would be a feat for anyone, but it hasn’t stopped Kosiner from also currently pursuing a degree in Radio and Television Arts at Ryerson University. Far from being overwhelmed, it’s a juggling act that the 20 year old actually relishes.

“I’m heavily involved with the day-to-day goings on of all my companies, especially Traffic On Demand,” he says. “I’m a big believer in making TOD’s services easy to use in an effort to get people where they want to go faster.” And the wait for traffic-fatigued Torontonians just got shorter - Toronto customers can already take advantage of the services offered by TOD by simply dialing (416) 485-4854.

Business as we all know, involves risk. Since starting up your own business means starting a new chapter of your life, you may fail to recognize a few shortcomings in your business plans, as you are too engrossed and feel that things are going great. However, it is very essential to have an outsiders view on the simplest of things, as they will assess your business as any other business and will come out with views that you may have not realized. To be precise, it is advisable that you appoint a business coach who would keep you on track and help keep you a step ahead of the competition.

It is very important to keep learning every day in order to ensure growth. Business owners around the world may not have sufficient time to keep an eye on what is happening in the global business scenario. They may not even get time to keep up with their own company so in times like this the role of a business coach becomes all the more valuable. Business coaching may prove to be very fruitful for your business, as your business coach will be someone who will hold you accountable, someone who will keep you on your heels by pushing you and providing the precise information needed at the right time.

A proper business motivation is necessary to ensure profitable operation. It is the core of any business activity and your business coach ensures that you complete this stage. Since your business coach can help you create a business plan before starting up your business or even a marketing plan later, this will give the business owner a clear picture of what needs to be done in order to revive their business and help them double their profits.

Business coaching can be a great help before you start a business and at any point afterwards. In the initial stage, coaching will help you realize the areas where your interests lie. After you start your venture, business coaching can be a great help in re-injecting the motivation and passion back into your activities. Investing in hiring a business coach can yield rich returns; as they can help to increase sales by training the sales staff. They can identify the target market for your business and help in hiring the best people and motivate them to increase productivity. Your business coach can also prove to be a great asset for your company in the field of customer service, as they can help you keep your customers satisfied and loyal to your company. This will result in the doubling of your profits, as satisfied customers keep coming back, while new customers are referred by existing customers.

A professional business coach will work with you like a personal adviser to help you realize your goals in a clear manner and help your business reach its full potential. So if you are planning to double your profits, you need to have specific goals in mind because everyone wants to earn more than they invest.

By Morris Mann

Coaching Is For Champion Athletes And Successful Small Business Owners As Well

You may have played on a sports team and had a coach. But, that may not help you understand how coaching can help in business. If you want to be a successful entrepreneur, or the CEO of your company, the focus, goal orientation and strength building of a coach is invaluable.

You may be surprised to know that not only great athletes like Michael Jordan or Tiger Woods had coaches. Not only great singers, great actors, or other great artists had coaches. But,CEOs and great business leaders like Michael Dell, Meg Whitman, and Scott McNealy used coaches to reach success.

WHAT IS SMALL BUSINESS COACHING ?

Many people try to explain the coaching process by explaining what it is not. It is not therapy, as there little emphasis on your past, or your psychological profile. It is not business consulting, because the relationship is a collaborative one. The business coach has expertise, but worked with you as a partner to apply what will work best for you.

The executive and small business coach is there to help you set extraordinary goals, and to make you accountable to accomplish them by building on your strengths.

THE REALITY OF COACHING IS DIFFERENT FROM THE MYTHS

MYTH: Coaching is for washout, weak figures who can’t make it on their own.

REALITY: It is just those executives with the profiles of champions and a track record of success that understand and maximize the benefits of coaching.

MYTH: Coaching starts by identifying your weaknesses and filling in the gaps.

REALITY: Coaching encourages you to declare a powerful future, of what is possible and predictable based on your strengths. It is there to give you the clarity, power, and velocity to reach your goals.

DO YOU KNOW WHAT TO LOOK FOR IN AN EXECUTIVE SMALL BUSINESS COACH ?

•    Business Expertise - A coach should quickly understand what it’s like to be in your place. You should have a coach with business experience of running and /or starting a small business to be able to understand your challenges.

•    Professional Training - In addition to business experience, a coach should have training in how to help people make positive change in their lives. Such training is from Psychology, Coaching, Social Work or HR programs.

•    Encouragement and Support - Your coach is your partner. You must feel that in addition to understanding your situation, that your coach recognizes your strengths and uses them to build your business success

•    Goal Oriented - The purpose of the coaching partnership is to get results. One of the key strategies for making that happen is for your coach to collaborate with you to set challenging yet realistic goals, while holding you accountable as well

HOW DO YOU HIRE A SMALL BUSINESS COACH ?

It is not essential to be geographically close to your coach. Most coaching is done by telephone. That opens up the possibilities for you. You can check for coaching online, and it is advisable to review a coach’s website to get a sense of whether you feel the coach’s background matches your needs. Do not hire a diet or spiritual life coach if you are looking for strategic business planningand growth or ways to find money for your business startup.

In almost all cases, a coach should offer you a free consultation to make sure that you both feel it can be a successful and productive relationship.

HOW LONG DOES IT TAKE ?

It is really different for everyone, and depends on your long term goals. It is not therapy and will not take years of sessions. On the other hand it is not an advice program. I like to compare it to dieting or physical fitness. You can hear a lecture about what to do, but it takes months of practice to change old habits and establish new ones.

Small Business Coaching is the follow through on insuring you do your best. It is helping you develop real optimism and achieve extraordinary goals. It is a collaborative effort developing a vision and making it happen.

Morris N. Mann

Executive and Family Business Consultant/Coach

Investing in Human Capital

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